Background
House of phoenix (PTY)LTD is a South African black owned diamond cutting and polishing company. Established In 2019 by the director Lehlohonolo Maraba, a first generation diamantaire who believes in breaking boundaries. We sell conflict free diamonds of all sizes, shapes and colors.
Beneficiating is the core of our business, and we hold a beneficiation license acquired through the South African Diamond and Precious Mel Regulator (SADPMR).
Beneficiating basically means adding value to the raw material , and House Of Phoenix brings you from the mine to the finger.
Vision & Mission
Vision
To be a leader in the diamond industry, providing quality services that exceed our customer expectations. Innovating how natural diamonds are manufactured and perceived within a world who looks to be more economically friendly, and conscious toward a future that is bright for all.
Mission
To manufacture diamonds of the finest quality and be a driving force in the transformation within the diamond industry, focusing on empowering the youth with diamond planning/manufacturing/selling skills and knowledge whilst expanding our client base locally and internationally.
Meet our talent team
Jacob Jones
Evelyn Rose
Kristin Watson
Ralph Edwards
Meet The Owner
Lehlohonolo Maraba is a first generation diamantaire who stood the test of time to be where he is. He came into the industry during a turbulent time where people believed diamonds were “extinct” and that the industry was dying, this made him want to learn more about natural diamonds and his passion for the industry grew even more. This experience inspired his company’s name, “House of Phoenix”. He was told to look for a better, more stable career and job, but he persevered and tried even harder because he believes in building generational wealth, and future for youth who so desperately need hope, and remind them that we can always rise from the ashes.
He believes that nothing will break his will to develop a standout company within the Diamond Industry. He strongly believes that his purpose is not only turning the diamonds into beautiful sparkles of trust and love, but to also change people’s lives. His passion for the industry makes him remain a polished diamond in a rough industry.